Their work lives in motion, so the brand itself needed to feel dynamic, precise, and unmistakably modern, without drifting into visual noise. We designed the identity around structure and depth. The logo is built as a stacked, dimensional form, suggesting layers, motion, and progression. It feels engineered rather than decorative, making it well-suited for digital screens, video intros, and animated environments. The visual system supports this sense of movement. Dark, grid-based foundations create contrast and control, allowing motion and color to take focus. The brand feels technical and cinematic at the same time, aligning with the way Cinetico approaches animation, thoughtful, controlled, and intentional.