Industry

Travel

Client

Self Startup

TripGuardian - Safety Driven, Travel Booking App

AI-driven travel planning designed to remove friction

Trip Guardian is an AI-powered travel booking and discovery app built to simplify how people plan trips. The goal was to remove friction from travel decisions and replace it with clarity and flow. We designed the brand around the idea of guidance. The logo is shaped like a plane in flight, symbolizing movement, direction, and safe passage. It’s minimal, forward-facing, and built to scale across app icons and interfaces. The visual identity draws from open skies and ocean tones, creating a calm, spacious feel. This helps the product feel trustworthy and composed, even while handling complex travel data in the background. The UI and UX were designed to guide users step by step. Clear card layouts, strong hierarchy, and generous spacing reduce cognitive load and keep users moving forward without overwhelm. The result is a cohesive brand and product experience that feels intelligent, dependable, and human, positioning Trip Guardian as a travel companion rather than just a booking app.